This guide is quite large so here are some links to the sections in our guide:
White Lady Funerals is a member of the Invocare network in Australia, with more than 40 locations throughout the country. Their presence is large with locations in most suburbs of Brisbane, Sydney, Melbourne and Adelaide. Having become the market leader in the provision of funeral services provided by women, White Lady is the premium choice for a dignified funeral with a woman’s understanding.
White Lady Funerals was founded in 1987 and since then have been providing a unique and distinctive option for families looking to offer a premium tribute to their loved ones. Operating at all times with honesty, care and respect for the families that entrust the privilege of having their loved one celebrated with White Lady. All staff are hand picked for their professionalism, passion and nurturing nature to ensure that you receive a funeral service of the highest quality and caliber. All personal requests, traditions and requirements will be met by the staff that are trained by this industry leader.
Any family that entrusts White Lady Funerals with the care of their loved one can rest assured that the companies commitment to exceptional service will provide their family with the love and compassion they deserve. In the public they are recognised for their distinctive uniform. The dignified white suite worn by their friendly staff. The suit signifies peace and compassion – and definitely sets them apart from other funeral directors in Brisbane, Sydney, Melbourne & Perth. The burgundy hat is iconic of the brand and distinguishes them at any funeral service. Some families find children feel at ease and comforted by this uniform as well. The training that all their ladies undertake makes a large difference to the families they serve.
White Lady consistently presents itself as the premium choice in funerals by women. Their latest marketing campaigns have been heavily targeted towards softening the image of the brand. The focus of the following advertisement (She Knows) is to explain to viewers that the staff at White Lady are born to care. They are there to support and help you through one of the hardest time in your life. They know just what to say and the right moment to say it. They have the inherent traits of that person in your life that you lean on in your times of need.
In a very cleverly directed ad, they depict the character of a young girl being there to help her friend through an emotional time he is experiencing at school. The clip then shows the same young girl, now as an adolescent woman clutching her father to console him after the death of the family dog. The clip ends with a White Lady funeral director and a grieving widow walking with linked arms in the funeral chapel. The funeral director is the adolescent woman now as an adult. In a beautiful gesture she passes the widow a white rose symbolising that the smallest things can make the biggest difference at Invocare’s leading national brand.
The monologue for this advertisement is as follows: “If you’re very luck, you may know someone who can make almost anything seem bearable – even on your darkest day. It’s a gift some have to give. A rare few know just what to say and the right moment to say it. Or when a gesture offers more than words. These are the people who become White Ladies, because that’s who they’re born to be. White Lady Funerals, a woman’s understanding.”
White Lady have been running a campaign that is geared toward encouraging Australians to consider a prepaid funeral with their company. Their advertisement sends a strong message that a prepaid or preplanned funeral gives you and your family the ultimate peace of mind.
This advertisement features a celebrity endorsement by Ita Buttrose, the company’s brand ambassador. The advertisement shows Ita casually strolling through her family home with her husband, children and grandchildren occupying themselves. She is explaining why a prepaid funeral is something she believes is important.
The ambassador elaborates on the passing of her mother and how she wants ensure everything is already arranged and paid for when the time comes for her own funeral. In endorsement she expresses her faith in White Lady as being the best choice for her. In concluding she urges viewers to visit the funeral company’s website to preplan their funeral.
In this ad Ita states: “Family and friends mean everything to me, and important family moments have to be done right. Especially funerals. When I lost my mother it was hard on all of the family. There were lots of decisions to be made and things to think about. So when the time comes for my farewell, I want everything to be as stress free as possible for my family. A White Lady prepaid funeral means everything is organised and paid for ahead of time, even if the funeral is years from now. It ensures the day will be filled with all of the things I care about – the message, the music, even the flowers. There won’t be any stress over details because White Lady Funerals will know my wishes. My family won’t have to worry about payment because that’s been taken care of beforehand. And because it’s White Lady Funerals I know everything will be planned to perfection – with a woman’s touch. Start your planning today at whiteladyfunerals.com.au.”
A prepaid funeral is something thousands of Australians embrace every year. Invocare are a large provider of prepaid funerals and White Lady is one of their most prestigious brands. A prepaid funeral with this brand may not be the cheapest option, however they are well respected and have stood the test of time. Their prepaid funeral prices range from $5,350 up to $12,400. Remember that this allows you to lock-in the cost of the funeral at today’s prices (always read the fine print before signing any funeral plan). White Lady Funerals offer a complete suite of funeral planning options. Irrespective of your families budget, wishes, desires and needs, their professional staff can help your family.
“Perhaps you have experienced organising a funeral yourself and wish to help those you leave behind by making some or all of the arrangements now. You may have attended a White Lady funeral service and seen first hand how we look after the family with care and compassion. For a variety of reasons you may have recently had cause to think about whether your family is protected in case they need to make funeral arrangements at an emotional time.”
“Whichever you choose, planning ahead for a funeral service with White Lady means your wishes will be respected and your family will be looked after by our woman’s touch and our gentle understanding: because that’s what every family deserves.”
White Lady offer a number of services to the public. These professional funeral care services include:
Here is a summary of the funeral prices given to families that have contacted White Lady Funerals.
You can contact your nearest White Lady by phoning 1300 656 550. Below we have gone into a little bit of detail about their funeral homes in each city, and the presence they have in the local communities. It is interesting to note how much they dominate the Australian market and respect Australians have for this network of funeral homes.
In Brisbane, the brand is very popular and they have many locations on the north side and south side. Many are positioned on major roads and advertised on signboards. Death notices are published in The Courier Mail and other local publications. Chapels are available for use at some of their locations, while others are just a venue for meeting with your chosen funeral director.
Melbourne has always had a soft spot for this funeral home. It’s long term presence in Melbourne suburbs, and ongoing charitable work has seen the brand become a favourite in Victorian homes. Servicing Ferntree Gully and Dandenongs right down to Geelong – there isn’t an inch of Melbourne that one of their mobile arrangers could visit. Everything from basic cremation to full burial packages are available in this area.
The Perth community has seen the brand take a hold as the premier ladies funeral provider. While having a couple of brands in that area, White Lady is one of the strongest and can be seen throughout the community right across Perth. There are some other very established brands in Perth, such as Purslowe Funerals and Bowra & O’Dea, so it is interesting to see this ladies brand having such a presence in Western Australia.
Sydney is a very competitive market, with hundreds of directors offering services to the local community. Making themselves stand out as value for money and a reputable brand has allowed White Lady to remain a favorite for Sydney families. Visit any cemetery throughout the week and you will find a service being performed by this brand.
New South Wales -
Victoria & ACT -
South Australia -
Cremation Services, Burial Services
|Locations||Adelaide, Ashmore, Aspley, Brisbane, Brisbane, Buderim, Caboolture, Caulfield South, Chelmer, Chermside, Clayfield, Footscray, Gold Coast, Kelvin Grove, Logan Central, Melbourne, New South Wales, Newcastle, Noosa, Parkwood, Perth, Queensland, Redcliffe, Sunshine Coast, Sydney, Tweed heads, Victoria, Western Australia, Woody Point, Woolloongabba, Wynnum|
The recent passing of my mum was devastating. But white ladies at kelvin grove really put together a beautiful funeral. It was something we know she would have been proud of.
White Lady Funerals to anyone who is unfortunate enough to need them. Their advice & genuine compassion In a stressful time was second to none. They made it relatively easy for everyone involved.
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